What makes a good product?

October 1, 2019 7:26 pm

What makes a good, good, good product?

You have probably come across this question more than once. It’s the kind of question that doesn’t have just one answer like right or wrong. But I will try to establish my vision and give a simple and accurate answer.

Good Product
What makes a good product?

In my opinion, every good product has 2 essential qualities:

  1. Usability
  2. Interface

The USABILITY of a product is how much we can accomplish the tasks we need without really thinking about HOW we are doing it.
The INTERFACE of a product is how much it can visually pleasure us, regardless of how it works or how we are doing it.

Most products tend to fall into one of these traps: Useful but ugly, or Beautiful but useless. Right?

I understand that a good product has to be in the middle and connect both world: Useful and Beautiful aspects.

Another aspect that may arise in the middle of this is PRACTICE.
I imagine you might be thinking that it must be something REQUIRED in product design.

Look, imagine a rainy day…

You can buy a not-so-beautiful umbrella that protects it from the rain, but not a beautiful one that is not resistant to a rainy day.

There is some general truth to this thinking – especially when we need to prioritize where to put our money into product development.

Creating a “beautiful” product is not always about investing (or spending) more money. Nor should we abandon the Agile MVP process.

More importantly, though, this is a guide to designing good products – not passable products.

“Passable products” are those we do not use for a long time. Unlike the “good products” which are the ones we will use frequently.

Good Products vs Passable Products

This difference is what separates most of the products and how I would say (mostly in Brazil) “It’s where the son cries and the mother doesn’t see”.

And the reason for this may be in connected with human psychology. You know it. I know it.

Have you heard about Maslow’s human motivation model? For it is, for decades, misrepresented as a step-by-step hierarchy of needs – progressing from practice to philosophy.

For example, the clothes we wear.

This outfit you’re wearing right now.

They meet a FUNCTIONAL need (ie, it’s good for you, it’s something you NEED to use and it is functional right, they protect you from being naked in front a all society) – and they meet EMOTIONAL needs (ie, something you like to wear, a style, a color …).

Our wardrobes are not uniformly stocked with plain clothes, nor are they filled with the abstract art common on the fashion catwalks. So how does this relate to attribute prioritization in the pursuit of an adjustment in the product market?

GOOD products understand that people have functional and emotional needs that need to be met: AT THE SAME TIME.

Acceptable products lose their mark because they are useful or beautiful – but not both.

Products that are useful and beautiful will have a strong fit in the product market – because their utility meets our functional needs, while their beauty meets our emotional needs.

So if we want to create GOOD products, we must create products that meet our FUNCTIONAL and EMOTIONAL need. “Capitche?”

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